Women During the Franco Era

Introduction Spain emerged from the Civil War with many economic difficulties and problems. The Civil unrest wiped out foreign exchanges and gold reserves thus affecting the economy. The agricultural and industrial sectors had also become ineffective towards economic growth and sustainability.Advertising We will write a custom assessment sample on Women During the Franco Era specifically for you for only $16.05 $11/page Learn More The war also led to global shortages of raw materials, industrial products, and foodstuffs. The Franco regime after 1939 wanted to apply a dictatorial approach to bring new economic policies to promote self-sufficiency and economic empowerment. In the 1940s, the economic growth of the country retarded but took time to recover. By the 1950s, the GDP was at 40 per cent and soon the economy began to grow due to increased black markets, tripling prices, and increased foreign trade. Women also played a huge role to transform the eco nomic system of Spain. Women during the Franco Era After the Second World War ended, Franco controlled Spain through continued implementation of economic policies and austere approaches to monitor the economic growth. Although the country lacked democracy, Spain achieved a lot in its economic structure. The regime professed that women should continue acting according to the contemporary roles of gender in the society (Twomey, 2000, p. 32). Through the social order and organization, the regime considered women services relevant to improve the conditions in the society. The end of the Civil War in the country resulted in the voluntary society service. During the era, history shows that women played the role of military vanguards. The women in the society were compelled to complete a set of social duties in the society thereby promoting the growth and success of the society. For example, women were helping in shops, working as teachers, and administering medical responsibilities in the country. This was a compulsory service taking the women six months to complete. The service was mandatory if a person wanted to get a driver’s license, a passport, or even a university degree (Twomey, 2000, p. 48). After finishing the service, it was a major requirement that women received training from physicians and priests. The regime considered this social service in the country relevant to prepare women to a greater course in the country’s economy.Advertising Looking for assessment on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the regime, the social service was an important vehicle to promote the ideology without necessarily applying any oppressive means. At the same time, women learned how to complete household chores and take care of their own children. This was the best idea to improve the contribution of women to the Hispanic society. Another important observation during the Franco era was th at women were more empowered because of the social service. During the time, women were actively involved in sports and other forms of physical education. However, majority of the men in the society were against the idea (Sanchez, 2009, p. 12). During the period, majority of the women changed to become modern. The society fought for their training thereby giving them a better chance of becoming nurses and becoming income earners in the society. During the same era, there were increased rights of the women therefore giving them liberty to own a family (Sanchez, 2009, p. 16). They also had the liberty to get married and had children. Some women were homemakers during the Franco era. History also shows that some women were tortured during the era especially those who seemed to support the new regime. Their children were stolen and trafficked thereby oppressing them. This was to oppress them and make sure they supported the rebels. This situation continued to affect the welfare of women in the society thus making their lives unbearable in the society (Ellwood, 2007, p. 63). During the time, women who combined their religious understanding and justice to promote their ideologies and become powerful members of the society formed the Seccion Femenina. The group made it possible for state their positions in the society and the need for continued empowerment. The other thing is that, during the era, women had different views and opinions about Dictator Franco. For instance, some women believed that he was a great leader because it was because of the regime that they became educated, became empowered, and gained much attention from the government. However, some women considered the regime inadequate and oppressive because they did not achieve much in the society (Miller, 2008, p. 46). The most important thing to consider here is that women gained much attention during the period and were able to pursue their personal goals. They became educated and got a chance to pract ice their own careers. The period saw an increasing number of female practitioners, nurses, teachers, and civil servants.Advertising We will write a custom assessment sample on Women During the Franco Era specifically for you for only $16.05 $11/page Learn More It is notable that the authoritarian Franco regime imposed explicit policies and ideologies on the country’s citizens. Although the regime imposed these ideologies in an indirect manner, it became a unique source of foundation towards the establishment of the country future history. Despite the explicit ideologies such as the social service imposed by the government, it is agreeable that women in the society became powerful and were in a position to achieve their personal goals and fulfillment. Although majority of the women were empowered during the Franco era, it is still acknowledgeable that majority of the women were supposed to act under their husbands (Ellwood, 2007, p. 63). They wer e also supposed to stick to the gender roles, take care of their children, and support their husbands in every little thing. The idea is that the familial hierarchy was significant in the society during Franco’s era. With this kind of order, it was possible to achieve economic improvements based on the strong family foundation and increased participation in nation building activities (Miller, 2008, p. 49). Despite the familial order, the women were also encouraged to perform in the society and undertake economic activities to empower themselves and achieve their goals. The empowerment of the Spanish woman was one of the greatest achievements that led to the continued economic growth in the country. Conclusion Between 1939 and 1975, Spain was under Francisco Franco, a dictator who tried to apply a specific kind of ideology through a social approach. The regime put in place the social service program to improve the social status and conditions in the country. Although this was considered a dictatorial idea, it played a huge role in empowering women and ensuring their realized their personal goals and potential in the society. They became free and obtained different employment opportunities in the society. At the same time, the regime professed the traditional roles of females in the society. This made it possible to have powerful families and helped promote economic growth. Reference List Ellwood, S 2007. Spanish fascism in the Franco era, Oxford Press, Madrid.Advertising Looking for assessment on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Miller, K 2008. Women in Hispanic Literature: Icons and Fallen Idols, Wiley and Sons, New York. Sanchez, A 2009. Fear and Progress: Ordinary Lives in Franco’s Spain, 1939-1975, McGraw, New York. Twomey, L 2000. Women in contemporary culture: Roles and identities in France and Spain, Longman, Madrid. This assessment on Women During the Franco Era was written and submitted by user MotherAskani to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Advertisement Techniques

Introduction Advertisement is techniques and practices used to bring products, services, opinions, or causes to public notice. It is meant to persuade the public to buy a product or a service. It persuades the public to respond to a marketing offer for a product or service (Gibson, 2004, pg. 14).Advertising We will write a custom article sample on Advertisement Techniques specifically for you for only $16.05 $11/page Learn More People respond to advertisement in different ways. For instance, some people make choices based on the advertisements made in the media. There are also people who cannot be influenced by advertisements to make choices. The response exhibited by consumers depends on the individual’s perception about the advertisement. Argument that Advertisements Affect Our Choice Most of the advertisements position a given product to a lifestyle which I valued by many people. The people who value the lifestyle will definitely buy the produc t. For example, those people who take beer will be influenced to take a certain brand that is being advertised because they believe what is said about that brand. The advertisement may state that a particular beer brand adds energy to the body. They will believe the advertisement and take the brand. People, therefore, value a certain product because of the way it is advertised. They make decision to buy a product based on the way they understand the message communicated by the advertisement (Zlobin, 2004, pg. 30). Advertisements made in the media influence the young people’s decision making process. For instance, pictures of sexily dressed ladies maybe used to advertise cars. These influence most men to make their choice when determining the model of the car to buy. They believe that the pictures of those ladies represent the best model of a car. In addition, sexy and attractive women that are used in advertisements are meant to woo men into purchasing a given product. They g et attracted to the women and in the process they buy the product. Therefore, advertisement affects the way people make their choice. All advertisements emphasize only the positive aspect of a product or a service. This makes the people to forget the negative aspect of a product or a service. The consumers may buy products just because they liked them when they were advertised but not because they are not in need of the product.Advertising Looking for article on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More They are wooed by the positive aspects of the product that are portrayed during advertisement. For example, the contraceptive used by women are only portrayed as being effective but the side effects are not talked about (Zlobin, 2004, pg. 38). Women just buy and use them but they hardly think about their negative effects. Most of the advertisements made are aimed at familiarizing us with products and brands. We are only told about the positive side of the products. For instance, alcohol and its different brands are advertised and a lot sad about the positive effects they have on the consumers. This makes the young people consume the products without being aware that they also have negative effects. Advertisements may only make us aware of a particular group of products. When we want to satisfy a need, we only think of the products we know from advertisements. Advertisers have realized that people are easily wooed to buy a particular product when they are told about the positive value of that product. The product may have negative effects on the consumers but they hardly count on them while making buying decision. The negative effects are easily forgotten because they are omitted from advertisements. Advertisements, therefore, ensure that somebody will be willing to purchase a particular product. Advertisement of a new product in the market makes people to buy it. Many people fear being left out as they want to keep up with the products and services, and also to be socially acceptable (Zlobin 2004, pg42).Advertising We will write a custom article sample on Advertisement Techniques specifically for you for only $16.05 $11/page Learn More Advertisements influence people to make choices on the products they buy. Many people believe that advertisement makes the shopping simpler and efficient. For people to reduce unnecessary risk, and to make decision at the point of purchase, they will tend to buy the products that are mostly advertised. Argument Against Advertisement Uses the Media to Influence Our Choices Most people believe that advertisements use media to influence our choice. This may not be the truth in most cases. People believe that they are in full control of the choices they make and are not influenced by advertisements. These classes of people make their decision based on their choice and not the advert made in the media. Advertising is design ed to enable a company to make a particular product known by the target customers. People will not buy a product they do not know about. The product may even be a luxurious one that the consumer can live without because they do not necessarily need it. Such advertisements are meant are targeted to a particular group of customers with high ability to buy. The issue arises because the advertisements for such goods are seen by many people and not all of them will buy the product. Therefore, advertisement cannot influence people’s choices. Advertisements are not inherently bad, but most of them use manipulative tactics to woo the consumers. The tactics make people believe that they are in control of their choices, even when they are influenced by advertisements (Haddow, 2009, pg. 34). Conclusion A company creates advertisement to make people buy its newest products. They are used in positioning a product in the market. Advertisements may, sometimes, create a false image about a p roduct. They do not always portray a perfect image about what the product is and what it can offer the consumer. Advertising is used by trade firms which want to make their new goods popular. It also helps the older products to remain strong in the market. If a brand takes long before it is advertised, it may be forgotten by the consumers. New products will come up in the market and overtake it.Advertising Looking for article on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumer behavior is shaped by what they see and perceive through their senses. The more they hear and see a product, the more they develop willingness to purchase it. They need to keep on seeing and hearing about a product if they were to keep on consuming the product. Advertisement influences people’s decisions while making purchases. They make people believe that they are getting what they want. Transaction advertisements are used to remind consumers why they spent their money. They also reassure them that they made the right choice in purchasing a particular commodity. Advertising is important in the modern economy. It makes products famous and known to many people throughout the world. Most consumers learn about products through watching advertisements. Their decision to buy products is highly influenced by the advertisements made for those products. Referencing List Gibson, D 2004, Communication Power Media, Cengage Learning, Stamford. Haddow, K 2009, Disaster Communic ations in a Changing Media World , Thomson Learning, South Melbourne. Zlobin, N 2004, International Communications: A Media Literacy Approach, University Of New York, New York. This article on Advertisement Techniques was written and submitted by user Angela S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.